Improve Your Email Signature With These 5 Easy Steps

Using your email signature can be an incredibly effective way to market your product or service. Despite this, many people either overlook or underestimate the importance of a great email signature in building brand recognition. Thankfully, there are a few incredibly simple steps you can take to gain real results from a strategically crafted email signature. Before we discuss them below, let’s have a quick chat about the benefits of using an email signature.

Why Use Your Email Signature?

The Benefits Of Developing A Well Thought Out Email Signature Include:

1. It requires very little of your time to create, yet provides a brand contact point with any recipient;
2. Once developed, your signature is automatically placed at the end of any company email without the need to add it every time you send a letter;
3. It can be customized and edited quickly at any time. This allows you to include new offers or information about upcoming services;
4. It adds professional features to your email correspondence. Think about it, how many corporate or service emails have you received without an email signature? It’s a standard practice.
5. It allows you to include links directly to your product or website without cluttering up the bulk of your email.
6. It’s a huge advertising outlet. If you have 30 employees and each sends out 15 emails a working day on average, that amounts to 112,500 pieces of advertising for no cost.

As we can see, email signatures are a powerful way to advertise. There are numerous approaches to exponentially increase the effectiveness of your signature in terms of encouraging your recipient to engage with your brand, product, or service. It’s all about what you include and how you present it. Let’s now take a look at some of the most important tips for creating successful email signatures.

The Top 5 Ways to Improve Your Email Signature

With the 5 tips we are about to discuss, you will be able to maximize the impact of your email signature by employing it in a strategic way to positively affect your sales. Do not underestimate how important a well-made email signature can be to your business.

Avoid Images

Using images as an email signature might seem like the intelligent thing to do. After all you can make your signature eye-catching, and potential customers can really infer that you and your company are worth taking seriously, right? Well, this might all be true to a degree, but the truth is that most email clients won’t even allow those pictures to be displayed, meaning that all of your hard work will be a waste of time.

Images are automatically blocked by most email providers for security purposes and as a result are pretty useless. Stick to text and you can be sure any recipient will at least see it.

Announce the Signature

What does this mean? It simply refers to ensuring that the signature stands out from the rest of the email.
But how can you do that without using images? The best way is to simply separate the content of your email from your full signature via a number of hyphens. This line should span the width of the email and will announce that important information will follow. It’s a neat trick as it focuses the attention of the reader and looks professional.

Show Off Your Social Media

People want to navigate content quickly, and with little fuss. The smaller the amount of effort that is required to look at a piece of content from your business, the more likely a casual reader is to check it out. That means a minimum number of clicks. If they have to Google your company name after receiving an email from you just to find your business’ content, then they probably won’t bother.
That’s why a well crafted email signature should always contain links, preferably the ones which can be clicked. The trick is to balance the number of links against their importance. Prioritize, prioritize, prioritize! If you place too many links in your signature then your email will appear to be spam, which is a sure turn off for any potential customer. Place the links which are most important to your marketing campaign; perhaps your website, Facebook, or Twitter. Placing more than three links without good reason could negatively impact your potential engagement.

Contact Details

I can’t tell you how many times I’ve received an email from a company, even with a signature at its conclusion, and yet the sender failed to incorporate their contact details. People could be worried about cramming their email signature with too much information, and yes that can be a problem – a good email signature will contain only the information that is required – but I cannot stress this enough, contact details are essential! Include your email address, physical address, and phone number where possible.

Awards And Slogan

If you or your company have won any awards, or have been mentioned in any industry magazines, make the most of those accomplishments and include them in your signature. This can provide an air of legitimacy to your emails. If you have won many awards, then list only a couple of the most impressive ones, otherwise again your email will seem to be spammy. Alongside this, a slogan is a powerful way to identify your brand in any medium. Use your slogan to identify your business, and to finish off any email with a powerful call to action for customers to assert themselves and take part in your product or service.
These are just some of the ways in which you can increase the effectiveness of your email signature.   The truth is that email marketing is still as viable and as important, as it always has been. Do not make the mistake of ignoring email signatures as a way to grow your customer-base. Follow the tips mentioned above and you can be confident that your sales will grow!